How a houseplant startup plans to disrupt customer fulfillment, support local businesses, and reduce carbon emissions.

For most of 2020 and 2021 in New York City, there were lockdowns, quarantines, and a general propensity to stay at home. Like millions of others, I spent an inordinate amount of time online. And one evening, across my Instagram feed, came an ad for an online houseplant app. I was hooked.

Over the course of the pandemic, I acquired over 30 houseplants. At the time, I was living in a 500-square foot studio apartment in Manhattan. There were plants everywhere. Blessed with huge windows facing south, to my delight, they grew like crazy.

Click Here