Today’s article is about the power of incentives. When you look past the surface of things to the incentives that drive behavior, you sometimes find surprising things.
Full disclosure: I believe in the shareholder model of capitalism and the theory that companies pursuing their own long-term profit will drive the maximum benefits not just to shareholders but to society as a whole.
I say this despite having worked for more than a decade on sustainability topics and also believing strongly in the benefits of a broad environmental, social, and governance (ESG) strategy.