Influencer marketing is a type of online marketing, it works as a combination of traditional communication techniques and modern ones.
The influencer marketing sector was already $8 billion in 2019 (BusinessInsider), with it expected to grow to $15 billion by 2022.
But COVID-19 has seen major effects on the world economy and a study of 237 brands found that 69 percent of brands planned to reduce ad expenditure in 2020.
If you have begun reading on influencer marketing previously, you might have encountered some contradictory opinions, rather if you should use influencers marketing or if it’s not the best option.
Today the sphere of influencers is not as easy as it used to be, so let’s understand more about it and see a panorama of some influencers' platforms in Dubai and common strategies.