Harnessing Your Brilliant Ideas Is Easier (And Harder) Than You Think

Linda Rottenberg was a recent college graduate when her mother overheard her plotting to build a business with a friend.

As she recalls, her mother shot her father one of those ‘You’ve got to stop this’ looks.

Soon after, Linda’s dad came over with a gentle reminder that she needed to be financially responsible, and this idea of hers didn’t sound like job security.

Today, Linda Rottenberg is the co-founder of Endeavour — a global non-profit that invests in high-growth businesses in emerging economies.

She’s also a successful author.

But as she recalls, all of that could’ve ended over that ‘kitchen-table-moment’.

As she puts it, “The best ideas don’t die in the marketplace or in the laboratory — they die in the shower.”

I can certainly relate to that.

Think about it: how many times have you had a stroke of inspiration in the shower? Grabbing coffee? Riding the elevator? Or just about anything other than work?

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