Tag: Target

A brand can significantly benefit from researching and identifying its target audience when developing marketing initiatives. Doing so allows a brand to establish well-thought-out and focused efforts that are cost-effective and drive profitable sales for their product. To begin dissecting the brand&...

Categorical variables are a challenge for Machine Learning algorithms. Since most (if not all) of them accept only numerical values as inputs, we need to transform the categories into numbers to use them in the model. By one-hot encoding them, we create a really sparse matrix and inflate the numb...

In the fast-paced world of cosmetics, reaching your target audience is essential for success. With countless beauty brands vying for attention, it’s crucial to have effective marketing strategies in place. In this comprehensive guide, we will explore the art of cosmetics marketing and provide ...