Target Marketing for the Nintendo Switch
<p>A brand can significantly benefit from researching and identifying its target audience when developing marketing initiatives. Doing so allows a brand to establish well-thought-out and focused efforts that are cost-effective and drive profitable sales for their product. To begin dissecting the brand’s audience in getting a better understanding of its average customer, one must first consider what the brand is selling, why it’s selling it, and how customers can achieve their personal goals.<a href="https://www.thebalancesmb.com/target-marketing-2948355" rel="noopener ugc nofollow" target="_blank"> <strong>Market</strong> <strong>Segmentation </strong>is<strong> </strong>dividing a business market into sub-groups of consumers based on some shared characteristics.</a> By utilizing market segmentation, a brand can<strong> </strong>identify its customers demographics, geographic location, psychographics, and behaviors to tailor communication efforts for its prime audience. For reference, we can look at the brand Nintendo and its newest gaming console, the Nintendo Switch.</p>
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