Tag: Strauss

Levi Strauss Got Rich From Blue Jeans, But He Didn’t Invent Them

Without Strauss’s marketing skills, it’s unlikely that blue jeans would still be worn by people from all walks of life who want to rock a chill vibe. It wouldn’t surprise me if Pope Francis has a pair stashed away for vacays at Castel Gandolfo. Strauss’s tal...