Tag: Sampling

Exploring Sampling Techniques: A Comprehensive Overview

Sampling is an indispensable method in research and data collection, enabling researchers to draw meaningful insights and make informed decisions from a subset of a larger population. Various sampling techniques are employed in diverse fields of study, each with its unique advantages and limitations...

When You Should Prefer “Thompson Sampling” Over A/B Tests

Imagine you have two ads to choose from: the red one and the blue one. Of course, you would like to show your users the ad with the highest click rate. What to show the user, the red ad or the blue ad? [Image by Author] But how do you find out which ad has the highest click rate? The mo...

Sampling Techniques

Sampling helps a lot in research. It is one of the most important factors which determines the accuracy of your research/survey result. If anything goes wrong with your sample then it will be directly reflected in the final result. There are lot of techniques which help us to gather sample depe...