Tag: Proposition

Discover the Secret Ingredient to Success: Reinventing Your Employee Value Proposition

According to Harvard Business Review, attracting and retaining top talent has become a major challenge for employers. With the rise of the Great Resignation and the increasing demand for remote and flexible work options, organizations are facing the need to rethink their approach to employee at...

Price your product based on your brand’s value proposition: What is the customer willing to pay for your product or service?

Pricing and brand positioning: How to price your product based on your brand’s value proposition As a business owner, pricing your products or services can be a daunting task. You want to make sure that you’re not pricing yourself out of the market, but you also want to make sure t...