Tag: KOLs

From KOLs to DOLs: The Pharma Industry Embraces a New Breed of Influencers

The landscape of the pharmaceutical industry is shifting. Gone are the days when academic conferences and face-to-face interactions with a select few Key Opinion Leaders (KOLs) dictated brand awareness and drug adoption. Today, the digital revolution has ushered in a new era of influence, paving the...