Tag: Denim

When I got my first job selling jeans back in 2008, I didn’t know much about the topic! I would tell my customers to wait six months before they washed their jeans, that Japanese denim makers had imported old Levi’s looms, and all the other stories we now know are myths or marketing s...

Here at True Adventure Denim, we believe that a good jean jacket doesn’t just keep you warm, it shows the entire world that you have incredible stories to tell. That’s why we beat the ever-living shit out of your jacket before it even leaves the factory: so that people assume your life i...

There are currently enough denim jeans in the world to never have to produce another pair. But that doesn’t mean that they’re all still on-trend. So what do we do with those circa 90’s hipster jeans? We upcycle! Upcycling is a creative way of reusing old materials while reducing...

Here at True Adventure Denim, we believe that a good jean jacket doesn’t just keep you warm, it shows the entire world that you have incredible stories to tell. That’s why we beat the ever-living shit out of your jacket before it even leaves the factory: so that people assume your life i...

Jeans are always trendy and trending I love a good pair of jeans. I’m always buying them. I must have about 50 pairs. Of course, some of them don’t fit, and others are out of style. But style is relative. What’s old becomes new again with a few tweaks for the times. Regardless, ...