Tag: Causal

This article provides a case study that demonstrates how we can leverage causal machine learning for better decision-making in marketing. Understanding cause and effect is crucial in the business world. When it comes to pricing, for example, it is important to know how customers change their buyi...

While everyone focuses on AI and predictive inference, standing out requires mastering not just prediction, but understanding the “why” behind the data — in other words, mastering causal inference. You have heard that “correlation does not imply causation”, bu...

Ever caught those pumped-up Nike Ads while tuning in to a podcast recapping last night’s epic NBA showdown? Or how about stumbling upon New Balance ads mid-sneaker review extravaganza on YouTube? That’s the magic of contextual targeting — the matchmaking maestro connecting content ...

This is an article on causal inference and decision making. There are two parts to this article. The first part introduces causal inference and explains why it is important for decision making. The second part focuses on how to apply causal inference to a real project. Here, I’ll present the f...

However, sometimes we might be interested in quantities different from the average, such as the median. The median is an alternative measure of central tendency that is more robust to outliers and is often more informative with skewed distributions. More generally, we might ...