How to use Causal Inference when A/B testing is not available
<p>Ever caught those pumped-up Nike Ads while tuning in to a podcast recapping last night’s epic NBA showdown? Or how about stumbling upon New Balance ads mid-sneaker review extravaganza on YouTube? That’s the magic of contextual targeting — the matchmaking maestro connecting content and ads based on the vibe of the moment! Say goodbye to ad awkwardness and hello to tailored ad experiences that’ll make you do a happy dance. Picture this: “Would you rather groove to Nike ads in a basketball podcast or spice things up in a politics podcast?”</p>
<p>As tech giants ramp up their investment in protecting user privacy, the old-school behavior targeting (you know, the one that relies on IP addresses and user devices) might find itself in a sticky situation. With fewer cookies and mysterious IP addresses lurking around, it’s like the wild west out there for traditional targeting!</p>
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