Tag: B2B

B2B Sales Strategy For Startups: How It Actually Works

B2B (Business-to-Business) and B2C (Business-to-Consumer) are two distinct types of commerce models that involve different types of transactions and target audiences. B2B focuses on transactions between businesses, while B2C, on the other hand, involves transactions between a business and individ...

How B2B brands can own their event marketing strategy

I attended Hubspots’ Inbound Marketing conference this past week. Like most business conferences, the event drew attendees with networking opportunities, learning sessions and big-name speakers, along with a series of booths from sponsors. Most sponsors had some sort of gimmick to get you t...