Tag: AmbientAdvertising

In the ever-evolving landscape of marketing, advertisers are constantly seeking innovative ways to capture audience attention. One such avenue that has been gaining momentum is In-Hand Advertising. This form of marketing goes beyond traditional mediums, placing brand messages directly into the ...

Combatting Ads Fraud The staggering cost of ads fraud, estimated at $16.4 billion, is a pressing concern in the digital advertising realm. This figure, as reported by CNBC.com's Lucy Handley, reflects a stark reality: nearly 20 percent of total digital ad spend was squandered in 2016. The Ass...