Your writing likely sucks — not because you can’t write — but because your ideas are not…
<p>It’s taken me a long time to realise the significance of this.</p>
<p>When they see their writing isn’t connecting, most people believe the solution lies in writing better.</p>
<p>But this isn’t quite right.</p>
<p>It has less to do with how you write, and more to do with the idea.</p>
<p>Yes, there are many variables at play in good writing, but a strong idea sits at the top of the hierarchy.</p>
<p>Particularly an idea that is unexpected.</p>
<p>As writers and content creators, we are really in the game of <em>interrupting patterns.</em></p>
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<p>“When patterns are broken, new worlds emerge.” <em>― Tuli Kupferberg</em></p>
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<p>When the world’s best screenwriters learn to write movies, they are told to write a premise. But not just any premise.</p>
<p>The premise must be a ‘high-premise.’</p>
<p>John Truby discussed this in his book, <em>‘The Anatomy of Story.’</em></p>
<p>Many things compose a strong premise in a story, including originality, a unique world, conflict, and an intriguing and relatable character.</p>
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