DISCOVERING THE WORLD OF EVENT MANAGEMENT

In the framework of the workshop “Event Management”, led by Professor Betty Tsakarestou and the Marketing & PR Manager Athina Fradelou, at the AD & PR LAB of the Department of Communication, Media and Culture of Panteion University, we were invited to organize an event for Athens. The event aims to make Athens one of the world’s top tourist destinations for the whole year. <img alt="" src="https://miro.medium.com/v2/resize:fit:304/1*Fuk15QE1tLRbdZKvDNKCxw.png" style="height:304px; width:304px" /> Our event with moto ‘‘365 experiences in Athens’’ will be based on 6 pillars: contemporary culture, history-tradition, sustainability, wine and gastronomy, fashion, and the natural environment. Each pillar will be assigned a different activity in order to offer our visitors an experience they can ask for all year round. We are therefore emphasizing the experience, as we know that this is the new trend. We will organize our event for the 4th, 5th, 6th, and 7th of November 2021 with a number of 300 guests who will be hosted at “Elia Hotel” and the amount of money we will need is 325.500€. Our guests will be diplomatic envoys mainly from European countries, known travel offices from abroad, investors, and popular travel bloggers and influencers from abroad. Our event will be held in collaboration with our sponsors: <a href="https://medium.com/ad-discovery-and-creativity-lab/discovering-the-world-of-event-management-40afdf69a3b1">Read More</a>