Skims’ “Celebrating Every Body” campaign tells a powerful story of women’s relationship with their bodies!
<p>We all have days of self-doubt right? We all have something we don’t like about our bodies. Some insecurity that we notice and hate but the world doesn’t? <em>(I for one don’t like the way my nose looks but to everyone around me, there’s nothing wrong with it!)</em>.</p>
<p>These insecurities of people and more specifically women are what Kim Kardashian used to create a revolutionary shape-wear brand that we all have heard of; SKIMS. The brand’s message is to make women feel confident in their changing bodies and empower them. Once again, their marketing brilliance shines through with their campaign to launch their bras.</p>
<p><a href="https://medium.com/marketing-in-the-age-of-digital/skims-celebrating-every-body-campaign-tells-a-powerful-story-of-women-s-relationship-with-their-d351716ea411"><strong>Learn More</strong></a></p>