Web 3.0 for B2B: Using UX Research to Inform Blockchain Solutions

<h1>Introduction — Why should UX research give special attention to designing Web 3.0 applications in the context of B2B?</h1> When we talk about Web 3.0, we primarily talk about the technology that enables it — the blockchain. Blockchain is essentially a technology that has a very high potential of <a href="https://www.ibm.com/topics/benefits-of-blockchain" rel="noopener ugc nofollow" target="_blank">disrupting entire industries</a> in areas such as finance, supply chain management, and even the art world. When we hear the words “Web 3.0” many of us think immediately about private consumers making transactions in assets such as cryptocurrencies and NFTs, or simply the world of business-to-consumer (B2C). In reality, just like <a href="https://www.vox.com/2014/6/16/18076282/the-internet" rel="noopener ugc nofollow" target="_blank">the internet in its early days</a>, I believe that the blockchain is a technology that’s primarily going to change the backend technological stack, and that will likely impact the world of business-to-business (B2B) first. Web 3.0 is reshaping B2B UX and product design. Those who work in professions that involve monitoring and reviewing <a href="https://en.wikipedia.org/wiki/Audit_trail" rel="noopener ugc nofollow" target="_blank">audit trails</a> and examining the <a href="https://en.wikipedia.org/wiki/Provenance" rel="noopener ugc nofollow" target="_blank">provenance</a> and origins of transactions of any kind are probably those who will see the majority of blockchain B2B use cases. The blockchain was created to ensure higher speed of transactions, as well as, transparency, reliability, and traceability of related information such as the provenance of raw materials in a supply chain, origins of transactions in digital currencies, as well as information about the origin of the artwork. <a href="https://medium.com/uxbonfire/web-3-0-for-b2b-using-ux-research-to-inform-blockchain-solutions-b54d8d2f1dd4">Learn More</a>