Apple’s Messi Vision

<p>Well, I didn&rsquo;t see Apple&rsquo;s&nbsp;<a href="https://500ish.com/apples-precarious-and-pivotal-2019-f4f8cea3993a" rel="noopener ugc nofollow" target="_blank">long</a>&nbsp;<a href="https://500ish.com/apple-at-your-service-122af3093634" rel="noopener ugc nofollow" target="_blank">cultivated</a>&nbsp;&lsquo;Services&rsquo; narrative going in&nbsp;<em>this</em>&nbsp;direction. Earlier today, it was&nbsp;<a href="https://www.nytimes.com/2023/06/07/sports/soccer/lionel-messi-inter-miami-mls.html" rel="noopener ugc nofollow" target="_blank">announced</a>&nbsp;that Lionel Messi, the world&rsquo;s greatest soccer player,&sup1; would be leaving Europe behind and joining Inter Miami.&sup2; This matters because the biggest name in&nbsp;<a href="https://500ish.com/a-most-beautiful-game-e3a3dcbd228d" rel="noopener ugc nofollow" target="_blank">f&uacute;tbol</a>&nbsp;(soccer), and arguably in all sports, is coming to America.&sup3; But it also matters because he&rsquo;s coming to play in the MLS. A league that has an exclusive television deal with Apple. And as such, Apple apparently helped lure Messi over with an extraordinary offer: a cut of revenue from new subscribers to their Season Pass service.</p> <p>That&rsquo;s right. Apple is using the world&rsquo;s highest-profile athlete as lead gen.</p> <p><a href="https://medium.com/five-hundred-words/apples-messi-strategy-48bd95fe006"><strong>Read More</strong></a></p>
Tags: Apple’s