Ulimate Book Summary: Simon Sinek’s “Start With Why”
<p>Successful people and organizations, according to <a href="https://amzn.to/3EJmuPH" rel="noopener ugc nofollow" target="_blank">Simon Sinek’s book “Start With Why,”</a> are those who can articulately identify and understand their “Why” — the reason, cause, or conviction that drives them to carry out their everyday actions. Knowing your “Why” is crucial for long-term success and the ability to more powerfully inspire and encourage those around you, according to Simon Sinek.</p>
<p><img alt="Ulimate Book Summary: Simon Sinek’s “Start With Why”" src="https://miro.medium.com/v2/resize:fit:700/1*yJFaDKEoSdpbfxg9FNJS8Q.png" style="height:395px; width:700px" /></p>
<p>12superpowers.com</p>
<p>The following are the important points:</p>
<p><strong>The Golden Circle</strong><br />
Sinek develops the idea of the Golden Circle, which includes three layers: Why, How, and What. The majority of firms start by describing their “What” — what they do. Some people can even describe “How” — the traits or values that set them apart. Few people, nevertheless, can actually articulate “Why” they do what they do, as opposed to simply doing it for the money. Sinek contends that strong and successful companies start with a clear “Why.”</p>
<p><strong>What Matters and Why</strong><br />
Knowing your “Why” gives you a lens to use both at business and at home to make decisions that will make you feel more fulfilled in all you do. What matters is your commitment to the cause, not the products you offer. Your “Why” inspires others more than “What” you do. Businesses who are aware of this concept are better able to inspire their employees and attract customers.</p>
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