The Hidden Dangers of “Feature Overload” in SaaS Products: A Comprehensive Deep Dive
<p>Netflix has fundamentally changed the way we consume media.</p>
<p>With its extensive library, you’d think that users would venture into new cinematic experiences regularly.</p>
<p>Yet, many of us find comfort in rewatching ‘Friends,’ a show that first aired in the mid-90s.</p>
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<p><strong>Despite being over two decades old, ‘Friends’ is one of the most re-watched series on streaming platforms.</strong></p>
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<p>This phenomenon isn’t isolated to just Netflix; it extends to the SaaS industry, where users stick to a core set of features, rarely utilizing the entire toolkit.</p>
<p>It’s the <strong>‘Friends’ paradox</strong> in the digital world.</p>
<p>What underlying psychological factors drive this behavior?</p>
<p><img alt="" src="https://miro.medium.com/v2/resize:fit:700/0*ydKzpl-l7d9Xb29T" style="height:467px; width:700px" /></p>
<p>Photo by <a href="https://unsplash.com/@maltehelmhold?utm_source=medium&utm_medium=referral" rel="noopener ugc nofollow" target="_blank">Malte Helmhold</a> on <a href="https://unsplash.com/?utm_source=medium&utm_medium=referral" rel="noopener ugc nofollow" target="_blank">Unsplash</a></p>
<h1>The Paradox of Choice</h1>
<p>Barry Schwartz’s landmark book “The Paradox of Choice” introduced us to the dilemma of excessive options leading to anxiety.</p>
<p>This cognitive load is often overwhelming, forcing us to revert to well-known choices to avoid regretting a wrong decision.</p>
<p><a href="https://medium.com/@edita.dermontaite/the-hidden-dangers-of-feature-overload-in-saas-products-a-comprehensive-deep-dive-c18542a92c40"><strong>Click Here</strong></a></p>