The Rise of The CreAItives: Using AI to Enable And Speed Up The Creative Process
<h1>Creativity</h1>
<p>The ancient Greeks believed creativity came from the gods, even inventing the concept of the muse, a goddess who enters an artist’s life and sparks heights of creativity the likes of which the artist has never before seen. Many a blocked writer, painter, musician, filmmaker, and artist has longed for a visit by the mythical muse to set his or her imagination alight. Today, we may have found a new muse in artificial intelligence (AI). In their article, <a href="https://link.springer.com/article/10.1007/s10462-021-10039-7" rel="noopener ugc nofollow" target="_blank"><em>Artificial intelligence in the creative industries: a review</em></a><em>,¹</em> Anantrasirichai and Bull contend AI has increasingly “been associated with human creativity and artistic practice. As it has demonstrated abilities to ‘see’, ‘hear’, ‘speak’, ‘move’, and ‘write’, it has been applied in domains and applications including: audio, image and video analysis, gaming, journalism, script writing, filmmaking, social media analysis and marketing.”¹</p>
<p>Anantrasirichai and Bull believe the maximum benefit from AI can be derived when it augments, rather than replaces, human creativity.¹ They argue creativity demands a high level of innovation and routine behavior is almost antithetical to the creative process.¹ “While AI accomplishments rely heavily on conformity of data, creativity often exploits the human imagination to drive original ideas which may not follow general rules,” contend Anantrasirichai and Bull<strong>.¹ </strong>Albert Einstein would agree as he famously once said, “Creativity is seeing what others see and thinking what no one else ever thought.” Creatives can build upon their experience, which enables them to think ‘outside the box’ while asking ‘What if’ questions not easily addressed by constrained learning systems, say Anantrasirichai and Bull.¹</p>
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