The Console War — Sega vs. Nintendo: Strategic Lessons from the Video Game Industry
<h2>Introduction</h2>
<p>The story of the ‘Console War’ between Sega and Nintendo, documented extensively in Blake J. Harris’ book <a href="https://www.amazon.com/Console-Wars-Nintendo-Defined-Generation/dp/0062276700/ref=asc_df_0062276700/?hvadid=312075063269&amp%3Bhvpos=&amp%3Bhvnetw=g&amp%3Bhvrand=4817731374617024644&amp%3Bhvpone=&amp%3Bhvptwo=&amp%3Bhvqmt=&amp%3Bhvdev=c&amp%3Bhvdvcmdl=&amp%3Bhvlocint=&amp%3Bhvlocphy=9002173&amp%3Bhvtargid=pla-473538636674&amp%3Bpsc=1&_encoding=UTF8&tag=gradekmba-20&linkCode=ur2&linkId=f448c184c8a486d662d8dd574098dbb1&camp=1789&creative=9325" rel="noopener ugc nofollow" target="_blank">“Console Wars: Sega, Nintendo, and the Battle that Defined a Generation”</a>, presents an exhilarating tale of competition, strategy, and innovation in the video game industry. This case study dives deep into their strategic battle, examining the key steps each company took, their implications, and the lessons businesses can draw from this historic face-off.</p>
<h2>Background: The Titans of the Video Game Industry</h2>
<p>In the late 1980s, the video game industry was dominated by Nintendo, the Japanese behemoth known for characters like Mario and games like Donkey Kong. Nintendo had captured nearly 90% of the global video game market, making it a daunting challenge for any newcomer. Sega, another Japanese company primarily known for arcade games, decided to take on the challenge, leading to one of the most intense corporate battles ever seen.</p>
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