Switchback Tests and Randomized Experimentation Under Network Effects at DoorDash

<p>On the Dispatch team at DoorDash, we use simulation, empirical observation, and experimentation to make progress towards our goals; however, given the systemic nature of many of our products, simple A/B tests are often ineffective due to network effects. To be able to experiment in the face of network effects, we use a technique known as switchback testing, where we switch back and forth between treatment and control in particular regions over time. This approach resembles A/B tests in many ways, but requires certain adjustments to the analysis.</p> <p><a href="https://medium.com/@DoorDash/switchback-tests-and-randomized-experimentation-under-network-effects-at-doordash-f1d938ab7c2a"><strong>Read More</strong></a></p>