Phil Knight on the Surprising Origin Story of Nike’s Name and Swoosh

I remembered a factory I’d heard about, in Guadalajara, the one where Adidas had manufactured shoes during the 1968 Olympics, allegedly to skirt Mexican tariffs. The shoes were good, as I recalled. So I set up a meeting with the factory managers. Even though it was in central Mexico, the factory was called Canada. A factory south of the border named for a country north of the border. Oh well. I didn’t care. The factory was big, clean, well run. Plus, it was Adidas-endorsed. I told them I’d like to place an order. Three thousand pairs of leather soccer shoes, which I planned to sell as football shoes. <a href="https://marker.medium.com/phil-knight-on-the-surprising-origin-story-of-nikes-name-and-swoosh-cb37183d5d4f">Website</a>