A/B Testing: A Complete Guide to Statistical Testing
<p><strong>A/B testing</strong> is one of the most popular controlled experiments used to optimize web marketing strategies. It allows decision makers to choose the best design for a website by looking at the analytics results obtained with two possible alternatives A and B.</p>
<p>In this article we’ll see how different statistical methods can be used to make A/B testing successful. I recommend you to also have a look at <a href="https://github.com/FrancescoCasalegno/AB_Testing/blob/main/AB_Testing.ipynb" rel="noopener ugc nofollow" target="_blank"><strong>this notebook </strong></a>where you can play with the examples discussed in this article.</p>
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