How to revive a political party in times of stagnation

Sometimes simply a fresh coat of paint does most of the magic in reviving a struggling brand. Whether your party belongs to the old-fashioned establishment or resembles a young startup, you may want to consider updating its visual identity to better reflect its vision and increase the potential to resonate with new audiences. In 2017, the Austrian People’s Party (ÖVP) had successfully undergone a complete rebranding under Sebastian Kurz. Recoloured its branding from the old black to a new turquoise, the dust-covered ÖVP turned to presenting itself as “The New People’s Party”, a popular “movement” in which, at least in theory, also non-members could participate. <a href="https://medium.com/partyparty/how-to-revive-a-political-party-in-times-of-stagnation-6c2284630124">Visit Now</a>