From Consumer Insights to Impact: Using Data to Better Serve Customers

Data is phenomenal at helping companies innovate, evolve, and advance. However, data fails to provide meaningful insight into a client base unless it’s combined with a diversity, equity, and inclusion-focused approach. In today’s world, consumer insights extend beyond basic research to include customers’ opinions, beliefs, and values, which businesses can use to assess the needs and desires of their clientele. Last month, Open to All hosted a discussion featuring corporate leaders from DICK’S Sporting Goods, LVMH, and Sephora. This panel outlined how to collect and apply customer data to create more welcoming retail environments. These three partners identified useful techniques for combining diversity and inclusion initiatives with data analytics to improve client experiences, marketing and branding opportunities, and employee relations. <a href="https://opentoall.medium.com/from-consumer-insights-to-impact-using-data-to-better-serve-customers-c867b556a830">Website</a>