Seismic Movement in the Capital

Effective June 1, MVS Radio is taking control of XERC-FM 97.7 and flipping it to its La Mejor grupera network; a concession transfer is pending at the IFT, <a href="https://mvsnoticias.com/noticias/nacionales/mvs-adquiere-la-estacion-97-7-fm/" rel="noopener ugc nofollow" target="_blank">according to official word from MVS</a>. The move marks the end of two eras in Mexico City radio history, comes amidst signs that the advertising downturn has put the company at serious financial risk, and returns La Mejor to the capital after a long absence. <a href="https://twitter.com/juanaguirre____/status/1261317166969655296/photo/1" rel="noopener ugc nofollow" target="_blank">According to GRC head Juan Aguirre Abdó, the Universal brand is not being sold</a>, so <a href="https://elceo.com/negocios/mvs-compra-la-estacion-97-7-de-fm-a-grupo-radio-centro/" rel="noopener ugc nofollow" target="_blank">the price of 500 million pesos (about $20 million) that El CEO is reporting</a> is pure stick value — the transmitter and frequency. (Concessions themselves cannot be sold, only transferred.) <a href="https://medium.com/en-frecuencia/seismic-movement-in-the-capital-2532667f4885">Learn More</a>