The Secret Science of Neuromarketing

Have you ever gone shopping for just a few items before leaving the store with a full cart and a triple-digit receipt? You’re not alone. Up to 50% of grocery purchases are actually <a href="https://www.jstor.org/stable/10.1086/651567" rel="noopener ugc nofollow" target="_blank">unplanned</a>. But what motivates such spontaneous supermarket spending? What if I told you that an invisible hand is guiding your cart — filling it with items you don’t really need? And just behind the shelves, a team of thousands armed with billions of dollars and state-of-the-art technology is psychologically engineering your every decision? <a href="https://medium.com/knowable/the-secret-science-of-neuromarketing-a33ed2d94206">Read More</a>