Have you ever gone shopping for just a few items before leaving the store with a full cart and a triple-digit receipt?
You’re not alone. Up to 50% of grocery purchases are actually unplanned.
But what motivates such spontaneous supermarket spending?
What if I told you that an invisible hand is guiding your cart — filling it with items you don’t really need?
And just behind the shelves, a team of thousands armed with billions of dollars and state-of-the-art technology is psychologically engineering your every decision?