Book Review: The Age of Scientific Wellness
<p>The company was run by the same researchers who had just completed the largest study of its kind at the time, a deep dive into the genomes, microbiomes, blood markers and lifestyles of 100 people at multiple time points over several years. Their study goal was to prove the value of a <em>systems</em> approach to health, which they described as “P4 Medicine” — predictive, preventative, personalized, and participatory. And now Arivale would open the same high-resolution P4 approach to anyone willing to pay the <a href="https://www.geekwire.com/2015/dr-lee-hoods-new-wellness-startup-arivale-raises-36m-to-improve-your-health/?utm_source=GeekWire+Newsletters&utm_campaign=272a8641d6-daily-digest-email&utm_medium=email&utm_term=0_4e93fc7dfd-272a8641d6-233355689&mc_cid=272a8641d6" rel="noopener ugc nofollow" target="_blank">$2,000 annual price</a> for access to their state-of-the-art medical testing. Customers could benefit from direct access to the cutting edge, and the scientists would get a stream of willing subjects to pay for the research.</p>
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