“Barbie and Ruth” by Robin Gerber: A Summary
<p>The Birth of Barbie</p>
<p>The book begins with a vivid portrayal of post-World War II America, where the burgeoning toy industry was primarily focused on dolls that portrayed infants or young children. Ruth Handler, a visionary entrepreneur and co-founder of Mattel, saw a gap in the market for a doll that could serve as a teenage fashion model. Ruth’s belief that girls wanted to play with dolls that represented their dreams and aspirations rather than just babies would eventually lead to the creation of Barbie.</p>
<p>The Handler Family Story</p>
<p>The narrative explores Ruth Handler’s background and upbringing, emphasizing her entrepreneurial spirit and the values instilled in her by her family. Growing up in a Jewish immigrant family, Ruth learned the importance of hard work and innovation from her parents, who ran a hardware store in Denver. These early experiences would shape her future career and her approach to creating Barbie.</p>
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