The Push and Pull of Building Products
<h1>The North Star of Building Products</h1>
<p>Any sustainable business must achieve two things: a way to attract and convert new customers to the product, and a way to retain existing ones. As time goes on, in a perfect world, we’d be serving both of these customer segments with an ever-improving value proposition.</p>
<p>We want to get here, an ideal north star that simultaneously serves the needs of our existing users and also attracts potential new users:</p>
<p><img alt="" src="https://miro.medium.com/v2/resize:fit:700/0*IqfSCMIOxkZIG79s.png" style="height:700px; width:700px" /></p>
<p>But as anyone who has released or sold a product before knows, this is never the path actually taken. At any given stage, no matter how straight you hope to trek, you’re always over-serving the requests of one of these two cohorts. And as a result, you’re always under-serving the requests of the other. In actuality, the path looks like this:</p>
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