We are born into a physical world; thus nature has endowed us with intuitions for dealing with physical objects. Unfortunately, these intuitions don’t align with the deeper laws of physics discovered by scientists.
Most people reason like Aristotle — we think objects stop moving when we stop applying force, that the force on a ball thrown directly up changes continuously, or that when two objects collide, the bigger one exerts a greater force on the smaller one. Instead, we’d like them to reason like Newton (and eventually Einstein) — objects in motion stay in motion without an external force, the force on a ball thrown up is constant (it’s just gravity), and every action causes an equal and opposite reaction.