Over-complicated? Over-simplified? The UX Efficient Frontier
<p>I’ve seen many candidates forget this important detail during our design interviews.</p>
<p>We usually show them a complex screen of our B2B financial products, used by financial advisers and investment experts, and ask them to explain the design process they’d recommend in order to improve the product. Some would then proclaim: <strong>“<em>Wow there’s too much information, I’m pushing for a major redesign — I would never be able to use this.”</em></strong></p>
<p>So… what about understanding users’ context…? I do not actually expect them to ever use a product like this. Not unless they intend to become financial experts someday.</p>
<p><strong>Turns out, we all have the bias to think that all products are meant for us. </strong>In the team, we’ve made this mistake too (story <a href="https://medium.com/societe-generale-design/3d3da8f3836f#bfa4" rel="noopener">here</a>), I’ve been wondering why this bias is so prevalent in designers, compared to developers or project managers.</p>
<p><em>Is it because the vast majority of UX courses and bootcamps today don’t have time to task their students on complex topics like healthcare, education, and banking?</em></p>
<p><em>Is it because people prefer shiny Spotify or Deliveroo redesigns for their portfolio?</em></p>
<p><em>Is it because it is harder to define what good design is for expert users?… What are expert interfaces anyway?</em></p>
<p><a href="https://uxdesign.cc/over-complicated-over-simplified-the-ux-efficient-frontier-561d7773bc6b">Website</a></p>