A complete guide to A/B testing

I deeply believe that making informed decisions is crucial for businesses to thrive. A great start to enter this world is A/B testing, one of the classic techniques of a systematic approach to optimize and improve products and services. This guide is divided in all the necessary steps to conduct an A/B test with a simple example and (some) python code. To show the complete process I separated each step in a way that you could research further on each topic (I highly encourage you to do so). <a href="https://medium.com/@christianguerra_50018/a-complete-guide-to-a-b-testing-ae87639c4579">Learn More</a>