He’s a media personality caricature repping the “all meat diet.” He chomps animal brains to win big in the attention economy, as much as he fights for the reassessment of what a more nutritious diet may entail.
His success primarily lies in the former: attention.
Many dismiss his honesty. There are countless videos “exposing” his regimen and potential steroid use. But it’s moot. Controversy only adds to his hyper-masculine mythology.
His Carnivore Diet has been around for as long as the internet has. The pitch ranges from weight loss, increased energy, higher testosterone, and mental clarity.