Selling the Invisible — the Art of Modern Marketing

More than 80% of the workforce works in “service” companies. When you buy a product, you can see it, touch it and, depending on the product, taste, smell, or hear it. However, the service is not visible. When you purchase a service, there’s no clear definition of what you’ll get — you’re simply buying the end result you hoped for. Obviously, services are radically different from products, so service marketing needs to be different from product marketing. However, even though more than 4 out of 5 people work in service companies, only 1 out of 5 business schools mention service research. <img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*zCu1OO95ktAyKoystswvbw.jpeg" style="height:934px; width:700px" /> <blockquote> Furthermore, even if you sell a product, the world is shifting to focus on the services that go with that product — in-store customer service from trend-savvy staff now, friendly conversation when you buy a beer at the pub or a cup of coffee at the coffee shop, and ongoing service when you buy a new car. So even though more than 80% of people work in service companies, even the remaining 20% work in product companies still need to understand service marketing. </blockquote> In the modern economy, marketers must change the mindset and embrace the mindset of service marketers — including 80% working in services and 20% working in products. converted into service. As a service marketer (doctor, architect, laundromat, accounting firm, broker, craftsman, engineer, advertising agency) you will face customers anxious potential, sensitive to every possible error. <a href="https://medium.com/@lisacao.sg/selling-the-invisible-the-art-of-modern-marketing-3d7f9106f30a">Click Here</a>