Missing the Market: Why Brands Refuse to Cash in On the Potential of Plus Sized Fashion

I see ads constantly in my social media feeds for clothing. Most of the time I just scroll by, because while the clothes often look cool, the chances they’ll have them in my size are slim to none. It’s frustrating to see something gorgeous that very much fits my aesthetic and to know I can’t have it. The truth is, I’m tired of shopping at Torrid. I’m tired of having a choice between Disney and skulls and floral prints, and nothing else. It was especially disappointing and frustrating with bras <a href="https://medium.com/fearless-she-wrote/i-stopped-wearing-a-bra-heres-what-happened-f15a3a3ed430" rel="noopener">before I gave them up</a>. I’d click the link to see they only carried sizes up to 36 or 38, a full 10 inches below the band size I needed. In the comments, people ask about inclusive sizing, and the answer is always the same: <a href="https://medium.com/fattitude/missing-the-market-why-brands-refuse-to-cash-in-on-the-potential-of-plus-sized-fashion-2ae27e6be8f5">Read More</a>