What is the importance of marketing research in the tourism industry?

The goal of <a href="https://www.strategyhere.com/reports-store/hospitality-and-tourism" rel="noopener ugc nofollow" target="_blank">market research in tourism industry</a> is to gather vital information from customers. Travel and tourism have been one of the most hit businesses since the virus first spread, with airlines grounded, hotels closed, and travel restrictions imposed. The pandemic reduced international visitor arrivals to a fraction of what they were in the first quarter of 2019. The travel and tourist industry appears to be revving back up after COVID-19. As individuals begin to plan their payback trips, now is the time to learn more about who will be touring, why they will be touring, their touring expectations, and how the tourism industry can better serve them. <img alt="" src="https://miro.medium.com/v2/resize:fit:591/1*cPviLggeWvPWrr8KHHKa5w.png" style="height:546px; width:657px" /> According to some reports, the global tourism industry will hit approx. $9 trillion market size with a growing CAGR of 3% from 2021 to 2026. Market research in tourism industry is an essential component of any business strategy, whether it is B2B or B2C, large or little, new or established. Market research in tourism industry gives businesses the information they need to make data-driven decisions that will propel them ahead rather than backward. <a href="https://medium.com/@info.strategyhere/what-is-the-importance-of-marketing-research-in-the-tourism-industry-c484bb34481">Website</a>