Another Lurking Patent Cliff: Industry Challenges and Strategies for the Future
<p>Patents play an important role in the pharmaceutical industry by providing a legal framework for the protection of intellectual property. They grant pharmaceutical companies exclusive rights to develop, produce, and market their innovative drugs for a specified period, typically 20 years. This exclusivity incentivizes substantial investments in research and development, as companies seek to recoup costs and generate profits from their inventions. Additionally, patents act as a barrier to entry for generic competitors, preserving the financial incentives necessary for sustained research and innovation within the pharmaceutical sector.</p>
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