Meet the Lightship App: Electrifying the Road Trip

When it comes to product design and development for the Internet of Things (IoT), digital builders like us are often fixated on creating “sticky” experiences. Meaning, that we want to create such lovable connected experiences that people use our apps for longer periods of time, and more often. But the goal of our work with <a href="https://lightshiprv.com/" rel="noopener ugc nofollow" target="_blank">Lightship</a> for their industry-first all-electric RV — unveiled at this year’s SXSW conference — was exactly the opposite. We want people to spend less time with the app. Because when people are enjoying the outdoors, we want to give them the exact controls and information they need quickly and easily — and then get out of the way so they can properly disconnect. Put another way, we don’t want road trippers staring at a screen any more than a tent manufacturer would want campers spending hours setting up a tent. <a href="https://medium.com/arctouch/meet-the-lightship-app-electrifying-the-road-trip-6d58c85e42da">Visit Now</a>