Start with ‘Why’: How Great Leaders Inspire Everyone to Take Action

Do you want to be a leader who motivates others to act? Begin with ‘why’. <a href="https://amzn.to/3PmYtmq" rel="noopener ugc nofollow" target="_blank">Start with Why</a>, by <a href="https://amzn.to/3LoMKT" rel="noopener ugc nofollow" target="_blank">Simon Sinek</a>, is a must-read for anybody who wants to be more effective in business, life, and leadership. According to Sinek, the most successful people and organizations begin with ‘why’. They understand why they do what they do, their purpose, and their areas of interest. They can convey their ‘why’ to others in a way that encourages them to act once they have a clear knowledge of it. Sinek illustrates his point with the Golden Circle. The Golden Circle is a three-tiered paradigm that depicts how individuals and organizations communicate. The outside layer represents ‘what’, the middle layer represents ‘how’, and the inner layer represents ‘why’. <img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*Rr4Us8VE0HuZMdBwZ5pjow.jpeg" style="height:467px; width:700px" /> The vast majority of people and organizations communicate from the outside in. They begin with what they do (what product or service they provide) and then explain how they do it (what distinguishes them). However, Sinek contends that the most inspiring leaders and companies speak from the inside. They begin by explaining why they do what they do, followed by what they do and how they accomplish it. The Golden Circle revolves around the question of ‘why’. It is the reason you or your company exist. It is your goal. It is your area of expertise. <a href="https://medium.com/@justyphiri/start-with-why-how-great-leaders-inspire-everyone-to-take-action-16cc0e3ff5fd">Learn More</a>