The Invention of ‘Jaywalking’
<p>It’s one of the most remarkable (and successful) projects to shift public opinion I’ve ever read about. Indeed, the car companies managed to effect a 180-degree turnaround.</p>
<p>That’s because before the car came along, the public held precisely the opposite view: People belonged in the streets, and automobiles were interlopers.</p>
<p>If you travelled in time back to a big American city in, say, 1905 — just before the boom in car ownership — you’d see roadways utterly teeming with people. Vendors would stand in the street, selling food or goods. Couples would stroll along, and everywhere would be groups of children racing around, playing games. If a pedestrian were heading to a destination across town, they’d cross a street wherever and whenever they felt like it.</p>
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