Sustainable Fashion in the Indian market
<p>From <em>‘boujee’</em> trends to <em>‘clean girl’</em> look; the fashion industry is never stopping, and we are here for it! On the other hand, a true fashion and culture enthusiast recognizes the problems of today and works towards building a solution as well as supporting those who are taking the lead.</p>
<p>The topic of sustainable development in the fashion industry is an important discussion that is taking place. This is the result of growing consumer awareness and accessibility to sustainable items. As per a report by the Boston Consulting Group (BCG), the sustainable fashion market in India is estimated to reach $9 billion by 2025. (Source: <a href="https://timesofindia.indiatimes.com/blogs/voices/the-sustainable-fashion-market-in-india-an-overview/" rel="noopener ugc nofollow" target="_blank">Times Of India</a>) According to the research, the Indian consumer’s awareness of and willingness to pay for sustainable products is rising.</p>
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