Why is it impossible to build an Indian luxury consumer brand?

<p>We don&rsquo;t have a long tradition of craftsmanship and rich history of building excellent products. Our global perception is intelligent and hardworking but not cool or classy.</p> <p>Italy is the home of modern fashion. France mixes fashion with wine. Germany has cars while Switzerland has watches. Even tiny Scotland has its whiskies. They are all developed countries that have been rich for a few centuries.</p> <p>Japan is the only country that has been able to break this European cartel. Its mechanical watches are now challenging the Swiss monopoly. But Japan has just entered the hallowed corridors of luxury. Its electronics and cars were considered low-grade in Europe and the USA in 1960s and 70s.</p> <p><a href="https://sirabhinavjain.medium.com/why-is-it-impossible-to-build-an-indian-luxury-consumer-brand-ee567ab629e4"><strong>Visit Now</strong></a></p>