Importance of Account Planning and How Actionable Org Charts Can Make it Effective?

<p>It is truly said, &ldquo;Effective Account Planning is the backbone of successful B2B marketing strategies.&rdquo;</p> <p>Account Planning enables you to nurture and build lasting relationships with key customers, resulting in enhanced conversion rates &amp; ROI of the organization. However, it requires critical and updated insights about the key accounts to offer them products &amp; services concerning their specific needs &amp; requirements.</p> <p>That&rsquo;s where an&nbsp;<a href="https://orgkonnect.bizkonnect.com/" rel="noopener ugc nofollow" target="_blank">actionable org chart</a>&nbsp;comes into play. It provides laser-focused data about the existing accounts including their organizational structure, key decision-makers, their roles &amp; responsibilities, etc. As a result, the sales intelligence tool empowers you to engage with the right person, build stronger relationships, and enhance the ROI of the organization.</p> <p><img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*tGQGSesfp50fnqPypAxEiw.jpeg" style="height:490px; width:700px" /></p> <p>So, let&rsquo;s explore why account planning is important and how an actionable org chart can make it more effective-</p> <p><strong>Why is Account Planning Important?</strong></p> <p>Effective account planning defines a clear strategy and action plan to expand relationships with key customers. It also helps you to leverage value-driven conversations that focus on the client&rsquo;s value drivers by:</p> <p><a href="https://medium.com/@bizkonnectsolutions33/importance-of-account-planning-and-how-actionable-org-charts-can-make-it-effective-d806e45ab8f1"><strong>Read More</strong></a></p>