The Impact of Storytelling: “My Dad’s Story”: Dream for My Child | MetLife
<p><a href="https://www.metlife.com.hk/en/customer/" rel="noopener ugc nofollow" target="_blank">MetLife</a> is one of the leading life insurance, financial services, protection planning, retirement and saving solutions company around the world. On January 27, 2017 MetLife Hong Kong released a campaign on youtube video called <a href="https://www.youtube.com/watch?v=3bdm4NBYxII&spfreload=5" rel="noopener ugc nofollow" target="_blank">“My Dad’s Story”: Dream for My Child | MetLife</a>. The campaign message was “you can’t change your destiny, but you can create your own.” It was an integrated advertising campaign for “Dream for My Child.” The video went viral because of strong storytelling and relatable message of the struggles and sacrifices faced by parents. The video tells a story of a daughter father relationship. It begins with the two walking around a park and the little girl giving her father a letter she had written. Her father reads the letter and the voice over is read by the little girl. The letter is expressing all her happiness and how great all the things her dads does for her, </p>
<p><a href="https://medium.com/@shewitbmehari/the-impact-of-storytelling-my-dads-story-dream-for-my-child-metlife-abd88d659ea4"><strong>Read More</strong></a></p>