How to Build an Irresistible Product for VC Investors

Venture capital (VC) is a great opportunity for new entrepreneurs seeking to bring a product to life — but the funding is incredibly difficult to secure. A <a href="https://hbr.org/2021/03/how-venture-capitalists-make-decisions" rel="noopener ugc nofollow" target="_blank">2021 Harvard Business Review survey</a> of almost 900 VC firms found that they consider 101 opportunities on average for every deal they close. Still, the benefits of VC funding are clear. Since it took off just <a href="https://www.investopedia.com/terms/v/venturecapital.asp#toc-history-of-venture-capital" rel="noopener ugc nofollow" target="_blank">after the Second World War</a>, VC funding has become more prolific, with <a href="https://hbr.org/2022/07/is-corporate-venture-capital-right-for-your-startup" rel="noopener ugc nofollow" target="_blank">many large companies</a> now sporting <a href="https://www.forbes.com/sites/dianebrady/2023/01/26/this-venture-capitalist-says-corporate-priorities-are-converging-with-his-business-model/" rel="noopener ugc nofollow" target="_blank">their own corporate VC arm</a>. In contrast to private equity — which is more inclined to fund projects from large, established companies — venture capital is designed to fund emerging startups and entrepreneurs. Entrepreneurs don’t need to have an extensive business background or enough cash flow or assets to risk debts, as a bank loan requires. The same HBR survey reported that 20 percent of all VC firms and 31 percent of early-stage VC firms don’t even forecast company financials before investing. And if a VC-backed project fails, the entrepreneur doesn’t lose any of their own money (unless they put it in). <a href="https://medium.com/behavior-design/how-to-build-an-irresistible-product-for-vc-investors-c6914256018c">Read More</a>